Posts tagged with Behavioural Marketing

michael barber

A day in the life of... Head of Product at a behavioural marketing company

SaleCycle specialises in email and on-site remarketing (otherwise know as behavioural marketing) and the company's head of product, Michael Barber, is this week's Day in the Life interviewee.

Read on to find out what Michael has to say, and don't forget to visit the Econsultancy jobs board if you're thinking of finding a new position yourself.

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Behavioural marketing: How is it going in Melbourne, Australia?

We hosted a series of Behavioural Marketing Roundtable in Melbourne on Friday, November 13th and dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing.

Here's a summary of what was said.

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Behavioural marketing: How is it going in Australia?

Econsultancy held the Behavioural Marketing Roundtable in Sydney on Wednesday, November 11 and dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing.

Here's a summary of what was said.

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How to make better use of time of day in targeted advertising

Every marketer knows that the key to an effective advertising campaign is reaching the right person with the right message at the right time.  

And as every advertiser (of a certain age) knows, this used to be so much easier when people lived homogenous, predictable lives.

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Eight behavioural marketing trends & talking points from Thailand

The final of our four Asia-Pacific behavioural marketing roundtable events took place in Bangkok last week.

Senior-level marketers gathered to discuss the trends and challenges stemming from marketing automation, email and behavioural marketing.

In this post I’ll give an overview of the main topics that emerged from the roundtable conversation, and you can also read other summaries from our events in Malaysia, Singapore and the Philippines.

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10 behavioural marketing trends & talking points from Malaysia

The third of our four Asia-Pacific behavioural marketing roundtable events took place in Kuala Lumpur earlier this week.

Senior-level marketers gathered to discuss the trends and challenges stemming from marketing automation, email and behavioural marketing.

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10 behavioural marketing trends & talking points from Singapore

For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing.

The conversations focused on email, marketing automation and behavioural marketing.

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Nine talking points from our behavioural marketing event in the Philippines

Earlier this week Econsultancy and Silverpop hosted a roundtable event in the Philippines where senior digital marketers gathered to discuss the latest trends and challenges in behavioural marketing.

It was the first in a series of events to be hosted across Asia-Pacific, with conversations focusing on email marketing, marketing automation and behavioural marketing.

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What is behavioural marketing and why do you need it?

Econsultancy deputy editor Christopher Ratcliff has built up a broad library of articles that act as a beginner’s guide to various digital marketing channels.

However one method he neglected to cover is behavioural marketing, also known as behavioural targeting.

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Only 20% of marketers use behavioural triggers in email marketing: report

Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity.

It can also be further improved by tying in other demographic and contextual information.

For many businesses this end goal is still a long way off, but some marketing channels are being optimised using behavioural targeting.

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