Posts tagged with Behavioural Science

How to position your brand to convince consumers to trade up or trade down

Your customer's perceived position of where your brand is in the market can have a major impact on your sales.

Whether your brand is catering to the higher or lower end of your product category, people tend to gravitate to the much broader middle ground. 

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How behavioural science can alter brand perception and purchase habits

For many of us working closely with clients on a day to day basis, receiving a new brief can cause a flurry of activity and excitement.

Although many of the briefs we receive are expertly written with deep insight into the business, market and the challenges ahead, in other instances a brief doesn’t necessarily specify the root of the problem.

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