Posts tagged with Behavioural Science

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How communication theory will help you write better microcopy (& make better products)

I recently went to a talk at Zone by Mikael Krogerus and Roman Tschäppeler in which they promoted their excellent new book, The Communication Book. 

As a UX writer, I’m naturally interested in communication. All the microcopy I produce needs to communicate the right information in the right way at the right time. So I was keen to hear about the theories they’ve spent years researching and testing.

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How to position your brand to convince consumers to trade up or trade down

Your customer's perceived position of where your brand is in the market can have a major impact on your sales.

Whether your brand is catering to the higher or lower end of your product category, people tend to gravitate to the much broader middle ground. 

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How behavioural science can alter brand perception and purchase habits

For many of us working closely with clients on a day to day basis, receiving a new brief can cause a flurry of activity and excitement.

Although many of the briefs we receive are expertly written with deep insight into the business, market and the challenges ahead, in other instances a brief doesn’t necessarily specify the root of the problem.

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