Posts tagged with Belkin

pier

Five examples of peer approval in ecommerce

Social commerce is, to some, an oxymoron.

Why would I want my social networks sullied with special offers and calls to action?

With the 'buy' buttons implemented by Facebook and Twitter apparently having little to no success (why keep customers away from retailer websites?) there has to be a smarter way to use social dynamics in ecommerce.

There is. Retailers are starting to use social for retention, enabling their most valuable customers to gain prestige by featuring on the brand's own website or social network.

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New York Times creates policies for reporters' social network use

Services like Facebook and Twitter are changing the ways we locate and share important news and information, and they have proven to be valuable additions to the field of journalism.

Yet their rise has created some thorny ethical questions for reporters and news organizations.

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Belkin: a case study in social media sin

The importance of online product reviews to retailers, manufacturers and consumers cannot be underestimated. They've become a prominent fixture on ecommerce websites and are used extensively by consumers to make purchasing decisions.

The key to their value: authenticity. Any manipulation of these reviews threatens the credibility of the reviews, and in the case of retailers and manufacturers, potentially the perception of their brands.

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