Posts tagged with Belron

How usability testing and call tracking can help your multichannel strategy

Multichannel marketing isn’t a new concept, but it is one that many businesses struggle to implement.

It throws up a number of different challenges, from tracking customers to joining up marketing activities, so it can be difficult to know where to even being.

During a talk on multichannel optimisation at Econsultancy’s JUMP conference Belron’s group e-business manager Craig Sullivan discussed several issues that brands need to consider as they move towards an effective multichannel strategy.

He said the benefit of multichannel is that it allows brands to get great customer insights, which in turn allows them to build better products and drive higher revenues.

Here we look at two themes from Sullivan’s talk: user testing and cross-channel analytics using phone tracking...

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