Posts tagged with Ben Edelman

Google bias: caught red handed?

Google's dominance in search stems from a lot of things. One of the biggest contributors to that dominance is the perception that Google's algorithm is capable of delivering relevant, high-quality results. Those results, Google has repeatedly told the world, are as objective and unbiased as is possible.

But is that really true? According to Harvard Business School assistant professor Ben Edelman, the answer is 'no'.

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A Bill of Rights for online advertisers?

Harvard Business School professor Ben Edelman has produced some of the most interesting academic research on internet advertising, especially on the subjects of spyware, affiliate marketing fraud and PPC advertising.

But he's not stopping at research. Yesterday, he published a post titled "Towards a Bill of Rights for Online Advertisers". In it, he suggests "five specific rights advertisers should demand as they buy online placements".

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