Posts tagged with 'Ben & Jerry's'
As of September 2013, three year-old social site Pinterest has over 70m users, and according to a study by Shareaholic, Pinterest is driving more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
There are also many instances where Pinterest has driven more sales than Facebook, which currently sits atop the social media mountain, so it’s clear to that Pinterest is an integral social media channel for retail brands.
It’s very easy for a brand to simply set up a few boards, pin some pretty pictures of their own products, achieve a few hundred thousand followers, dust their hands and walk away.
So which brands are doing something more than that and creating a deeper engagement via Pinterest?
Ben Cohen and Jerry Greenfield opened their now famous ice cream chain with $12,000 and $5 spent on a ten-day correspondence class on "How To Make Ice Cream."
Today, they own a multimillion-dollar corporation, and their decisions are monitored closely.
When the company's UK branch decided to take a break from sending its monthly email marketing messages last month, it caused a bit of a storm in the digital marketing world.
But it turns out Ben & Jerry's isn't abandoning email. I spoke with Kate O'Brien, Ben & Jerry's Global Marketing Manager, about what happened, and how Ben & Jerry's really feels about email and social media marketing.