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Posts tagged with Ben & Jerry's

Purchase with purpose: How four brands use ‘social good’ to drive consumer loyalty

According to a recent study, 73% of consumers believe brands have a responsibility to do more than just generate a profit. 

Now, people expect social responsibility, and even more than that, for brands to actively try to make a difference in the world.


12 terrific Tumblrs for brand inspiration

A few weeks ago, I said goodbye to my 34 year-old self with the last high-five I’ll ever be legally allowed to give, and begrudgingly shook the age of 35 by the hand with a firm and mature grip.

It was a defining moment that also saw me exit the average user age of some of my favourite social networks (although for Snapchat I was already 15 years too late).

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23 nimble examples of agile marketing from ecommerce brands

For those of you who were following the saga of #GiveGregTheHoliday last week, you’ll be well aware of the power of agile marketing, Twitter and free holidays to Las Vegas.

The brands that leapt on the hashtag swiftly and with the most relevance, enjoyed a huge increase in promotion, brand awareness and a positive upswing in perception.

TrekAmerica would see its gift of a holiday to Vegas covered everywhere from BBC News, Mail Online, Buzzfeed to NPR, complete with embedded link to its Twitter page. 

The initial tweet was retweeted 245 times and TrekAmerica picked up roughly 600 followers over the next few days.

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Five examples of brands that are nailing Pinterest

As of September 2013, three year-old social site Pinterest has over 70m users, and according to a study by Shareaholic, Pinterest is driving more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.

There are also many instances where Pinterest has driven more sales than Facebook, which currently sits atop the social media mountain, so it’s clear to that Pinterest is an integral social media channel for retail brands.

It’s very easy for a brand to simply set up a few boards, pin some pretty pictures of their own products, achieve a few hundred thousand followers, dust their hands and walk away.

So which brands are doing something more than that and creating a deeper engagement via Pinterest?


Q&A: Ben and Jerry's Katie O'Brien on the benefits of email marketing

Ben Cohen and Jerry Greenfield opened their now famous ice cream chain with $12,000 and $5 spent on a ten-day correspondence class on "How To Make Ice Cream."

Today, they own a multimillion-dollar corporation, and their decisions are monitored closely.

When the company's UK branch decided to take a break from sending its monthly email marketing messages last month, it caused a bit of a storm in the digital marketing world.

But it turns out Ben & Jerry's isn't abandoning email. I spoke with Kate O'Brien, Ben & Jerry's Global Marketing Manager, about what happened, and how Ben & Jerry's really feels about email and social media marketing.