tag:econsultancy.com,2008:/blog/tags/best-buy Posts tagged with "Best Buy" from the Econsultancy blog 2017-11-28T14:00:00+00:00 tag:econsultancy.com,2008:BlogPost/69614 2017-11-28T14:00:00+00:00 2017-11-28T14:00:00+00:00 Amazon won Thanksgiving and Black Friday as retail strategy varied Patricio Robles <p><strong>Amazon's dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise.</strong></p> <p><a href="https://www.digitalcommerce360.com/2017/11/27/amazon-captures-55-of-black-friday-transactions-among-top-online-retailers/">According to</a> the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday.</p><p><a href="https://econsultancy.com/blog/69614-amazon-won-thanksgiving-and-black-friday-as-retail-strategy-varied/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68793 2017-02-14T15:00:00+00:00 2017-02-14T15:00:00+00:00 Is the VR craze mostly hype? Patricio Robles <p><strong>Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been <a href="https://econsultancy.com/blog/67078-three-examples-of-brands-experimenting-with-virtual-reality/">jumping on the bandwagon</a>. <a href="https://econsultancy.com/blog/68401-virtual-reality-content-marketing-s-next-big-trend/">Examples</a> of experimentation <a href="https://econsultancy.com/blog/67834-why-virtual-reality-is-the-ultimate-storytelling-tool-for-marketers/">abound</a>, and expectations <a href="https://econsultancy.com/blog/68054-pat-symonds-cto-of-williams-on-why-vr-will-shape-the-future-fan-experience-of-f1/">are high</a>.</strong></p> <p>But are the expectations for VR's revolutionary potential too grandiose?</p><p><a href="https://econsultancy.com/blog/68793-is-the-vr-craze-mostly-hype/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67326 2015-12-15T14:42:37+00:00 2015-12-15T14:42:37+00:00 Six implications of Walmart Pay for mobile & retail Ben Davis <p><strong>Walmart's popular app is set to include payment functionality (much like the Starbucks app).</strong></p> <p>Trials begin in selected stores this month, but what are the implications of Walmart Pay for mobile and retail?</p><p><a href="https://econsultancy.com/blog/67326-six-implications-of-walmart-pay-for-mobile-retail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66694 2015-07-16T13:54:00+01:00 2015-07-16T13:54:00+01:00 Wal-Mart crashes Prime Day, should other retailers follow suit? Patricio Robles <p><strong>Yesterday (Wednesday 15 July 2015) in celebration of its 20th anniversary, Amazon is promised its Prime customers "more deals than Black Friday." </strong></p> <p>You can judge for yourself <a href="http://gizmodo.com/the-shittiest-deals-of-amazon-prime-day-1717984690%20">how successful</a> this was for the retailer.</p> <p>Despite the ‘quality’ of the bargains on offer, Prime Day is a reflection of just how important Prime has become to Amazon, and how the ecommerce giant is increasingly wielding it to win business away from other online retailers and brick-and-mortar competitors.</p><p><a href="https://econsultancy.com/blog/66694-wal-mart-crashes-prime-day-should-other-retailers-follow-suit/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65493 2014-09-24T14:31:00+01:00 2014-09-24T14:31:00+01:00 10 of the world's best mobile commerce checkouts David Moth <p><strong>We've previously highlighted <a href="https://econsultancy.com/blog/65398-11-of-the-world-s-best-ecommerce-checkouts">11 great ecommerce checkouts</a>, and now it's time to see which brands have managed to create top notch, user-friendly mobile checkouts.</strong></p> <p>Given the disparity between conversion rates on desktop compared to mobile, it's perhaps understandable that retailers might put more effort into optimising their desktop checkout.</p> <p>However as mobile conversions are so hard to come by, you really need to make their purchase journey as comfortable as possible. </p> <p>These are by no means the very finest mobile checkouts in the world, and I'd actually be interested to read your nominations should you wish to add them in the comments section.</p> <p>But these retailers have proved to be better than most when it comes to mobile checkout design.</p> <p>Firstly, here are the criteria I look for...</p><p><a href="https://econsultancy.com/blog/65493-10-of-the-world-s-best-mobile-commerce-checkouts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65474 2014-09-18T15:01:00+01:00 2014-09-18T15:01:00+01:00 Guest checkout test: which of these 25 US retailers force users to register? Christopher Ratcliff <p><strong>One of the biggest barriers for customers about to use a checkout is forcing them to register their details first.</strong></p> <p>Presenting them with page after page of forms in which they need to fill out the most unnecessary of personal details is a quick way to send your customers to the exit, leaving many abandoned baskets and lowering your conversion.</p> <p>Earlier today I looked at <a href="https://econsultancy.com/blog/65467-guest-checkout-test-which-of-these-30-uk-retailers-force-users-to-register">30 UK retailers and which ones force their customers to register</a>, now it's time to turn our attention to the USA.</p><p><a href="https://econsultancy.com/blog/65474-guest-checkout-test-which-of-these-25-us-retailers-force-users-to-register/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65385 2014-09-01T10:16:00+01:00 2014-09-01T10:16:00+01:00 20 of the best branded Vines from August 2014 Christopher Ratcliff <p><strong>Our best branded Vines round-up this month comes bearing great news.</strong></p> <p>Recently Vine has completely overhauled its desktop site so it looks and works a lot like YouTube, but most gratefully received out of all the new functionality is the ability to search.</p> <p>At last! You can now search for individual users, locations or tags, making this particular writer’s job a heck of a lot easier. You can read about other improvements here: <a href="https://econsultancy.com/blog/65349-vine-s-desktop-redesign-puts-community-and-search-first">Vine’s desktop redesign puts community and search first</a>.</p> <p>In other news, Vine has also updated the app itself and it now allows you to footage from pre-existing videos on your smartphone. Allowing you to mix and edit multiple sources into your Vine. </p> <p>It looks like Instagram will have to pull something <a href="https://econsultancy.com/blog/65375-instagram-s-hyperlapse-a-new-social-video-toy-for-brands">particularly spectacular</a> out of the bag to keep up with its rivals (a half-decent desktop site would be a start).</p> <p>In the meantime, lets check out the latest and greatest branded Vines.</p><p><a href="https://econsultancy.com/blog/65385-20-of-the-best-branded-vines-from-august-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63947 2013-12-05T13:53:52+00:00 2013-12-05T13:53:52+00:00 How seven ecommerce sites present price comparison details David Moth <p><strong>One of the benefits of ecommerce is that it’s very easy to present a range of products side-by-side so that shoppers can compare the various features.</strong></p> <p>This makes greatly helps the decision-making process as customers can select a product based on which has the most relevant features as well as being the best value for money.</p> <p>Retailers can also present additional details such as special offers and product reviews in order to increase the chances of a conversion.</p><p><a href="https://econsultancy.com/blog/63947-how-seven-ecommerce-sites-present-price-comparison-details/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63887 2013-11-27T15:25:00+00:00 2013-11-27T15:25:00+00:00 How Walmart, Best Buy and others are marketing Black Friday deals online David Moth <p><strong>Thanksgiving is traditionally a time for spending time with the family, eating too much and frantically shopping for bargains online.</strong></p> <p>A recent Nielsen survey found that almost half (46%) of US shoppers plan to shop online on Black Friday while Adobe has predicted that ecommerce sales will total £1.6bn as people log on for bargains the day after Thanksgiving.</p> <p>This is on top of the online shopping that will be done on Thanksgiving itself, which is predicted is reach $1.1bn.</p> <p>Unsurprisingly ecommerce sites have already begun promoting Black Friday deals to try and keep up with the competition and capture those holiday dollars.</p> <p>With that in mind, here’s a look at how six major retailers are marketing Black Friday deals on their homepages...</p><p><a href="https://econsultancy.com/blog/63887-how-walmart-best-buy-and-others-are-marketing-black-friday-deals-online/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63781 2013-11-13T10:58:17+00:00 2013-11-13T10:58:17+00:00 14 ways to improve the UX of on-site search results David Moth <p><strong>An effective site search tool is hugely important tool for ecommerce as it’s a common way for shoppers to navigate sites and find products.</strong></p> <p>In fact up to 30% of visitors will use the site search tool and these tend to be highly motivated shoppers who know exactly what they’re looking for.</p> <p>The speed in which results are returned is very important, but there are also many other factors that influence the overall user experience and could be the difference between making a sale or losing a potential customer.</p><p><a href="https://econsultancy.com/blog/63781-14-ways-to-improve-the-ux-of-on-site-search-results/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63686 2013-10-29T16:27:00+00:00 2013-10-29T16:27:00+00:00 So you have a mobile site. What happens next? Christopher Ratcliff <p><strong>57% of users won’t recommend a business if they have a bad mobile site, a simple statistic that speaks volumes about the current landscape in mobile commerce.</strong></p> <p>Global mobile web usage is increasing exponentially and most businesses know they need a mobile strategy.</p> <p>Building a mobile-friendly website is just the first step. What happens after that? </p> <p>At <a href="http://www.distilled.net/events/searchlove-london/">Searchlove</a> this morning, Distilled’s digital marketing consultant Bridget Randolph provided her own insight and guidance.</p><p><a href="https://econsultancy.com/blog/63686-so-you-have-a-mobile-site-what-happens-next/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63387 2013-09-12T15:03:59+01:00 2013-09-12T15:03:59+01:00 How Best Buy, John Lewis and other retailers handle product descriptions for technical items David Moth <p><strong>Detailed product information is essential for achieving conversions as customers obviously can’t touch the product so retailers need to provide all the relevant details through images, product descriptions, reviews and videos.</strong></p> <p>This is an easy enough task for simple product such as DVDs, books and some clothing items, but electronics and other technical products require a great deal more information.</p> <p>The challenge is then to try and present all the relevant information in a clear and concise manner that doesn’t cause the reader to lose interest and go elsewhere.</p> <p>A case in point is the Samsung 3D 51” plasma TV which retails at around £1,800. It’s not the sort of purchase that most people will make on a whim, so retailers have to provide detailed information to ensure customers are happy to part with their cash.</p> <p>With this in mind, I browsed a number of ecommerce sites to see how they deal with product descriptions for this particular TV.</p><p><a href="https://econsultancy.com/blog/63387-how-best-buy-john-lewis-and-other-retailers-handle-product-descriptions-for-technical-items/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62779 2013-05-21T14:18:18+01:00 2013-05-21T14:18:18+01:00 How the top 10 US retailers use Pinterest David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0003/3557/pin_logo.jpeg" alt="" width="100" height="101">Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its <a href="http://econsultancy.com/uk/blog/11187-what-do-pinterest-business-pages-mean-for-brands">business pages</a> and new updates that enable companies to show product information on their pins.</strong></p> <p>The power of Pinterest as <a href="http://econsultancy.com/uk/blog/10945-pinterest-stats-does-it-really-drive-more-sales-than-facebook">a tool for driving traffic and sales</a> is an issue we’ve investigated extensively on the blog, as well publishing a <a href="http://econsultancy.com/uk/reports/pinterest-for-business-a-best-practice-guide">Best Practice Guide</a> on the subject.</p> <p>However some brands remain unconvinced and either don’t have an account on the social network or give their pages limited attention.</p> <p>So to find out who is yet to jump on the bandwagon, here is a look at how the top 10 US retailers use Pinterest...</p><p><a href="https://econsultancy.com/blog/62779-how-the-top-10-us-retailers-use-pinterest/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61805 2013-01-08T10:14:45+00:00 2013-01-08T10:14:45+00:00 A quarter of shoppers admit to 'showrooming' over Christmas David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7528/iphone_image-blog-third.png" alt="" width="150">Almost a quarter (24%) of UK shoppers used their mobile while in-store to compare prices in the run-up to Christmas, according to a new survey from <a href="http://www.foolproof.co.uk/">Foolproof</a>.</strong></p> <p>The process, known as ‘showrooming’, means that retailers have to come up with new ways to encourage customers to make a purchase in-store.</p> <p>Alarmingly for some retailers, the survey of 1,000 adults also found that 40% of showroomers, or one in 10 of all shoppers, bought items from a competitor after comparing prices on their phone.</p> <p>Unsurprisingly the habit is more prevalent among younger shoppers, with 39% of 18-39 year olds actively engaging in showrooming over Christmas compared to just 18% of shoppers over the age of 40.</p><p><a href="https://econsultancy.com/blog/61805-a-quarter-of-shoppers-admit-to-showrooming-over-christmas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11393 2012-12-20T15:56:00+00:00 2012-12-20T15:56:00+00:00 Christmas shipping: are US etailers managing customer expectations? Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7251/usps-8-blog-third.jpg" alt="" width="170"><a href="http://econsultancy.com/uk/reports/e-commerce-best-practice-compendium">Ecommerce</a> sites are now able to keep selling closer to Christmas day, but are they being upfront about shipping timescales? </strong></p> <p>Selling at close to the big day as possible can mean a competitive advantage, but it's important to be upfront and avoid any risk of disappointing customers. </p> <p>This information can make the difference between making the sale or not, so how well are retailers communicating this to customers? </p> <p>I've been looking at the top ten US ecommerce sites (based on the <a href="http://www.internetretailer.com/top500/list/">IR 500</a>) to see how they're handling this... </p><p><a href="https://econsultancy.com/blog/11393-christmas-shipping-are-us-etailers-managing-customer-expectations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11239 2012-11-30T16:36:00+00:00 2012-11-30T16:36:00+00:00 Hershey's captures the holiday spirit with candy turkeys Heather Taylor <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1872/dachisgrouplogo-blog-thumb.jpeg" alt="" width="100" height="100">This week is focused on the outcome of social media and the holiday sales in our weekly showcase of The Dachis Group's Social Business Index.</strong></p> <p>Our focus is on three well-known brands – Best Buy, The Hershey Company and RIM - as analyzed by the team at the Dachis Group.</p> <p>We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.</p><p><a href="https://econsultancy.com/blog/11239-hershey-s-captures-the-holiday-spirit-with-candy-turkeys/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11145 2012-11-20T15:00:54+00:00 2012-11-20T15:00:54+00:00 Majority of retailers expect 5% sales drop due to showrooming: report Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6038/shopping-blog-third.jpg" alt="" width="200" height="133">As shoppers prepare to descend on their favorite stores this Friday as the holiday shopping season gets underway, retailers are preparing to greet them with deals that they hope will be too good to pass up.</strong></p> <p>Retailers are optimistic about their prospects this year, but they're arguably going to have to work harder than ever if they want to maximize their sales. The reason? <a href="http://econsultancy.com/cl/blog/11142-62-of-shoppers-will-buy-online-during-thanksgiving-day-weekend">More and more consumers are deciding to shop from home</a> on Black Friday and Thanksgiving weekend, forcing retailers <a href="http://econsultancy.com/cl/blog/11124-as-more-consumers-stay-home-retailers-hone-their-black-friday-online-strategies">to hone their online <em>and</em> offline strategies</a>.</p><p><a href="https://econsultancy.com/blog/11145-majority-of-retailers-expect-5-sales-drop-due-to-showrooming-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10894 2012-10-16T17:32:44+01:00 2012-10-16T17:32:44+01:00 Best Buy fights showrooming with online price match Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/4612/bestbuylogo-blog-thumb.jpeg" alt="" width="100" height="69">When shopping around for the best deal across online and offline channels, consumers are often given a simple yet frustrating choice: convenience or price.</strong></p><p>This is particularly true when it comes to price match guarantees offered in brick-and-mortar stores, which often restrict the price match to a price offered by another brick-and-mortar retailer.</p><p><a href="https://econsultancy.com/blog/10894-best-buy-fights-showrooming-with-online-price-match/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10290 2012-07-06T20:02:00+01:00 2012-07-06T20:02:00+01:00 SBI: Capcom strikes social gold with Resident Evil Heather Taylor <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/0689/Screen_Shot_2012-07-06_at_2.50.21_PM.png" alt="" width="84" height="78">For a lot of businesses, the social space still has limited budgets and little experimentation, but some are starting to make headway. </strong></p> <p>To highlight this movement, each week we’ll be showcasing of two companies who are part of The Dachis Group’s <a href="http://www.socialbusinessindex.com">Social Business Index</a>, a real-time ranking of more than 30,000 global brands based on their performance in the social space.</p> <p>Today we’ll be looking at two brands – a video game provider and a retailer – as analyzed by the Dachis Group team. We'll also take a glimpse at the top twenty brands on the Social Business Index to see how the biggest brands in social are faring.</p><p><a href="https://econsultancy.com/blog/10290-sbi-capcom-strikes-social-gold-with-resident-evil/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9415 2012-03-26T10:00:58+01:00 2012-03-26T10:00:58+01:00 Best Buy is Apple's best iPhone friend Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/7179/best_buy_logo-blog-thumb.jpg" alt="" width="100" height="66">When Apple unveils a new product, its most loyal and eager customers frequently line up outside of its stores in the hopes that they'll be one of the first to get their hands on it.</strong></p><p>But as important as the Apple Store is to Apple, when it comes to the iPhone, Best Buy is an increasingly important partner.</p><p><a href="https://econsultancy.com/blog/9415-best-buy-is-apple-s-best-iphone-friend/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8232 2011-11-07T12:09:46+00:00 2011-11-07T12:09:46+00:00 Best Buy closes its UK stores Patricio Robles <p><strong>Last year, Best Buy came to the U.K., opening stores and a website, <a href="http://econsultancy.com/us/blog/6813-best-buy-uk-site-review">bestbuy.co.uk</a>. The retailer, a household name in the U.S., hoped to make a big splash by introducing some competition across the pond.</strong></p> <p>Yet despite a promising start, the venture has likely lost over £100m to date and Best Buy's U.K. partner, Carphone Warehouse Group (CWG), is conducting a "<em>strategy review</em>" of the venture's operation. </p> <p>This morning, the US retailer <a href="http://www.reuters.com/article/2011/11/07/bestbuy-carphone-idUSL6E7M705U20111107">announced</a> that it would be closing all eleven U.K. Best Buy stores.</p><p><a href="https://econsultancy.com/blog/8232-best-buy-closes-its-uk-stores/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7542 2011-05-19T15:35:12+01:00 2011-05-19T15:35:12+01:00 Amazon jumps into electronics trade-ins Patricio Robles <p><strong>Have an old mobile phone or MP3 player you don't use anymore? How about an aging camera or GPS device? If you do, Amazon wants them.</strong></p> <p>Yesterday, the online retail giant <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=176060&amp;p=irol-newsArticle&amp;ID=1565277&amp;highlight=">announced</a> a major expansion of its trade-in program that will make it easier for consumers to unload their used and unwanted electronics.<strong><br></strong></p><p><a href="https://econsultancy.com/blog/7542-amazon-jumps-into-electronics-trade-ins/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/6985 2010-12-17T10:07:15+00:00 2010-12-17T10:07:15+00:00 Should offline retailers fear mobile phones? Patricio Robles <p><strong>The internet-connected mobile phone may prove to be one of the most notable consumer innovations in the past century, but it may also be a headache for brick-and-mortar retailers who, over the past decade, have had to figure out how to adapt to a world increasingly engaging in ecommerce.</strong></p> <p>The reason the mobile phone is keeping retail executives up at night: comparison shopping on steroids. Thanks to comparison shopping websites, and dedicated comparison shopping apps, consumers can simply walk into a store, scan an item's barcode and search the web for a better price.</p><p><a href="https://econsultancy.com/blog/6985-should-offline-retailers-fear-mobile-phones/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/6813 2010-11-15T11:01:00+00:00 2010-11-15T11:01:00+00:00 Best Buy UK: site review Graham Charlton <p><strong>Having already opened a number of stores, US electronics retailer Best Buy launched its <a href="http://www.bestbuy.co.uk/">first transactional website</a> in the UK last week. </strong></p> <p> <a title="Best Buy homepage by ecblogger, on Flickr" href="http://www.flickr.com/photos/e-consultancy/5165912953/"><img src="http://farm5.static.flickr.com/4111/5165912953_30b136274e.jpg" alt="Best Buy homepage" width="480" height="343"></a></p> <p>I've been trying the new site out...</p><p><a href="https://econsultancy.com/blog/6813-best-buy-uk-site-review/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/5956 2010-05-21T10:31:00+01:00 2010-05-21T10:31:00+01:00 Google TV: will it finally deliver television-web convergence? Patricio Robles <p><strong><img style="float: left;" src="http://farm5.static.flickr.com/4035/4624947455_d05d5c197d_m.jpg" alt="" width="170" height="127">For nearly as long as the internet has been available to the general public, entrepreneurs and technologists have dreamed of the convergence of the television and the web. From WebTV to today's internet-enabled gaming consoles, the small screen and the internet </strong><strong><em>have</em> been introduced to each other.</strong></p> <p>But the type of convergence that many have predicted and sought to create has remained elusive. The world's biggest search engine, however, hopes to change that.</p><p><a href="https://econsultancy.com/blog/5956-can-google-tv-finally-deliver-television-web-convergence/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/5786 2010-04-21T20:19:00+01:00 2010-04-21T20:19:00+01:00 Best Buy's upper management is on board with social media, but the rest of the company has proven a harder sell Meghan Keane <p><strong><img style="float: right;" src="http://farm5.static.flickr.com/4046/4540796873_4d0df2e87d_m.jpg" alt="" width="240" height="160">Best Buy is one of the brands most known for its use of social media for customer service. The company now employs hundreds of employees that respond to customer questions and concerns via Best Buy's Twitter feed @twelpforce.</strong></p> <p>But the company continues to struggle with its approach to social media, just like everyone else. And unlike many social media strategists who complain that upper management doesn't support their efforts, Best Buy's <a href="http://twitter.com/Bernierjohn">John Bernier</a> says that a bigger hurdle at his company is convincing everyone else in the company that social matters.</p><p><a href="https://econsultancy.com/blog/5786-at-best-buy-the-hurdle-to-successful-social-media-isn-t-upper-management-it-s-the-middle/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/5429 2010-02-15T15:01:00+00:00 2010-02-15T15:01:00+00:00 Best Buy: iPhone app review Graham Charlton <p><strong><strong>Major US retailer Best Buy is one company that has been taking mobile commerce seriously, and the mobile site was among the examples we used in our recent </strong><a href="http://econsultancy.com/reports/mobile-e-commerce-best-practice-guide"><strong>Mobile E-commerce Best Practice Guide</strong></a><strong>. </strong></strong></p> <p>Best Buy also has a recently updated iPhone app, so I've been trying this out, and seeing how it compares to the mobile site... </p> <p><img src="http://farm5.static.flickr.com/4045/4358374703_343c666bfa_o.png" alt="Best Buy app" width="250" height="375"></p><p><a href="https://econsultancy.com/blog/5429-best-buy-iphone-app-review/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4721 2009-10-02T00:20:00+01:00 2009-10-02T00:20:00+01:00 Best Buy hopes its "Twelpforce" will help increase sales in new TV ads Meghan Keane <p><strong><img style="float: right;" src="http://farm3.static.flickr.com/2652/3972375637_8f080bac47_m.jpg" alt="" width="151" height="181">Retailer Best Buy has received tons of good word of mouth and press from the customer service initiative it launched this summer on Twitter, and the company is hoping to capitalize on it now. Best Buy is ramping up its advertising spend going into the holiday season with a campaign that centers on the company's <a href="http://twitter.com/twelpforce">Twelpforce</a> twitter account. </strong></p><p><a href="https://econsultancy.com/blog/4721-best-buy-hopes-its-twelpforce-will-help-increase-sales-in-new-tv-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4350 2009-08-03T20:29:05+01:00 2009-08-03T20:29:05+01:00 RadioShack's name change: Newer isn't always better Meghan Keane <p><img style="vertical-align: middle;" src="http://farm3.static.flickr.com/2523/3786065480_85ed1ccd57.jpg" alt="" width="450" height="100"></p> <p><strong>RadioShack has a new nickname. Starting this week, the company's new "brand creative platform" will be "<a href="http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&amp;STORY=/www/story/08-03-2009/0005070756&amp;EDATE=">The Shack</a>." Beyond the fact that the less descriptive name is also less forward looking, the repositioning gets to a larger point. Where does a brand go when its focus becomes outdated?</strong></p><p><a href="https://econsultancy.com/blog/4350-radio-shack-s-name-change-newer-isn-t-always-better/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4268 2009-07-22T09:30:26+01:00 2009-07-22T09:30:26+01:00 Tesco opens up its DB, offers affiliates lifetime commissions Patricio Robles <p><strong><img style="float: right;" src="http://farm2.static.flickr.com/1255/537537987_f207f057c1_m.jpg" alt="" width="147" height="98">A move by Tesco may provide some hints about the state of affiliate marketing and its future. </strong></p> <p>Earlier this month, Tesco sent the 150 developers who have been working with Tesco.com's Grocery API an email detailing that the company was opening up its database to them and giving them the ability to build applications that could potentially generate lifelong affiliate commissions.</p><p><a href="https://econsultancy.com/blog/4268-tesco-opens-up-its-db-offers-affiliates-lifetime-commissions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/3548 2009-03-23T17:41:00+00:00 2009-03-23T17:41:00+00:00 WalMart, Best Buy shun social media John Gaffney <p><img style="float: right;" src="http://www.newstalk980.com/files/imagecache/news_story_image/files/news-image/best%20buy.jpg" alt="best buy" width="250" height="250"><strong>It would make perfect sense for some big box retailers to curl up, lick, their wounds from the devastation of the 2008 holiday season, and plan for the next move. After all, reports Retail Forward today, anything that resembles improvement at retail will wait until the fourth quarter of this year.</strong></p><p>It would also make perfect sense to take this opportunity to step it up online. The good questions to ask would regard web site experience, email marketing, customer engagement via social networks, and online marketing plans for the fall. But what we see lately is a <a title="wm pr" href="http://blog.wakeupwalmart.com/ufcw/2009/03/walmart_looks_t.html">focus on public relations</a>, a lot of spending on in-store technology, and mobile commerce.</p><p><a href="https://econsultancy.com/blog/3548-walmart-best-buy-shun-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/3193 2009-01-28T08:30:00+00:00 2009-01-28T08:30:00+00:00 Best Buy 'remixes' it up with developer API Patricio Robles <p><strong>Facing perhaps the toughest economy for retailers in decades, Best Buy is turning to a new group that it thinks can help it boost sales: developers.</strong></p> <p>The consumer electronics retailer, which operates in the United States and Puerto Rico, may have gotten rid of its biggest competitor after Circuit City was forced to shut its doors but that doesn't mean that Best Buy can relax.</p><p><a href="https://econsultancy.com/blog/3193-best-buy-remixes-it-up-with-developer-api/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>