Posts tagged with Best Practice

Pinterest best practice tips

Pinterest: nine best practice tips for brands

Pinterest is essentially a site where users endorse and recommend images or products they have found, and also where they go to look for inspiration.

For this reason, it’s well suited to fashion, beauty, interior design and weddings, and some 90% of its 12m strong user base is female.

It also means that there is plenty of referral traffic to be had, and brands and businesses are now waking up to the potential of Pinterest for extending their online communities and driving conversions.

We’ve previously highlighted 11 ways that brands can make use of Pinterest and looked at how the top US and UK retailers use Pinterest.

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Mobile checkouts: top 20 online retailers reviewed

As the smartphone penetration rate creeps above 50% in the UK, a mobile-optimised site is now a necessity for retailers.

A majority of major brands now have a mobile offering, but often they make simple design mistakes that put customers off making a purchase.

The checkout process on mobile can be a major barrier to purchase, and many mobile sites could improve on this. 

To find out which retailers are doing most to optimise mobile checkouts, I evaluated the top 20 online retailers’ checkouts using an Android smartphone.

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Is time running out for email append?

What do you do if you have a large volume of your customer database which has no email address alongside it, or has an email address that is no longer valid?

You obviously want to find up to date email addresses for these customers and the most popular (cheap) way of doing this, is to use an email append service.

This seemingly innocent process has taken a bit of flack recently, first being soundly thrashed by the Messaging Anti Abuse Working Group (MAAWG for short) and then very publically pilloried by Experian Cheetahmail.

So what has caused this to happen? And what should you consider before embarking on an email append project?

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27% of emails are opened on mobile devices: stats

Further proof of the importance of mobile for email marketers is provided by new stats showing that more than a quarter of emails are opened on phones and tablets.

Knotice conducted a study of 974m emails sent in the second half of 2011, and found that mobile open rates had grown from 20.24% in the first half of the year to 27.39% in the second.

The research also provides a useful breakdown of open rates between tablets and mobiles.

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New Report: Display Advertising Best Practices - Author Q&A

Best Practices in Digital Display AdvertisingDigital display is remarkably complex. Standard campaigns can involve multiple vendors of different technologies and types of media.

Today, Econsultancy launches Best Practices in Digital Display Advertising, a comprehensive look at how to efficiently manage online advertising. We asked the author, Chris O'Hara, about the report and work that went into it.

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Is your SEO costing a fortune and not providing any return?

The discipline of search engine optimization has marketing leaders around the world asking: “What do people search for when they are looking for my products or services?”

This is where solution-based SEO comes into play, and nearly any business can beef up its search rankings simply by thinking outside the box.

All too often, business owners insist on overloading their keyword strategy with industry jargon keywords. They assume that everyone is searching for their business in the exact same way that they are searching.

But, the fact of the matter is that everyone searches differently. Some people will search by industry jargon, some with long phrases, others with single words.

Some people ask a question, while others are searching for a solution to a problem and are not really sure what exactly it is that they are looking for.

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What's Pinterest's Business Model - Do They Need One

How does Pinterest make money?

The third and final part of our series on Pinterest brings us to  the making-money part of the story.

After all, that's what separates a “cool feature” from a business. And by Pinterest's own admission, they're still figuring out their business model. And a sceptical as I am by nature, my response is "so what?"

Twitter looks like a viable social media titan, but does anyone think they've cracked the code on their revenue model? And with just over 20 staff, and 10 million users - with brands now running campaigns on Pinterest, there's a difference between "not having" a model, and waiting to select the right business model.

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Q&A: O2 CEO Ronan Dunne on Twitter etiquette

A few weeks ago O2 CEO Ronan Dunne invited a group of press and bloggers to join him at #o2tweetup.

During the session, he asked for input on running his Twitter account, as well as sharing his own thoughts on the role of a senior executive online.

We caught up with him to drill down into a few of these points, and talk about the process of running a CEO's Twitter account.

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11 ways to use Pinterest as a brand

It's official. Everyone’s gone Pinterest mad.

Analysts are debating its long-term value, retailers are seeing increased referrals (suggested to be at higher levels than Facebook) – and even the Metro is getting involved, with a full page spread in yesterday's paper.

But at a practical level, what’s the best way to get involved? Should you? Is there any best practice yet?

The site is (relatively) young, so people are still learning, but we’ve compiled some of the best ways to use Pinterest as a brand - with examples of those already doing so in each case.

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H&M and G+: a closer look at best practice

Late last week it was revealed that none other than high street fashion label H&M had become the most followed brand Google+.

The top ten was compiled by Simply Measured, based on the number of “circlers” for each brand in early February, with usual suspects Pesi, Starbucks and Burberry also making an appearance.

Though H&M's Facebook page has 9.7m Facebook fans — about 19 times the number on Google+ - it’s undoubtedly becoming a viable marketing channel. 

Just what is H&M doing? And is the right way to go?

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Four ways managing frequency can make money from email in 2012

An important question on the mind of the modern email marketer is: 'how often can I send marketing emails to my list?'

It’s not surprising really; online sales hit record highs this Christmas and New Year, email is now a core revenue-driving channel and is proving to be very important.  

So how do you manage that fine balance between short term revenue and longer term list value, to make the most of the sales potential now and protect the value of your list for the future?

In this post I will set out the key elements to consider when deciding who to send to and how often.

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Best practice in e-commerce design

A good design can make a world of difference for an e-commerce site; the right design will sell more goods and also improve the company's image.

There are lots of e-commerce guidelines, but many are too high-level ('know your customer') or too low-level ('always use a big checkout button') to be useful.

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