Posts tagged with Bia/Kelsey

Social ad spend to reach $9.2bn by 2016, a third of it from 'native' formats: report

Startups looking to become the next big thing on the social web may find it more difficult to raise capital going forward, but there's good news for the major players in the space today: the amount of money advertisers spend on social ads is set to grow considerably in the next several years.

By just how much? According to a new report by BIA/Kelsey, spending on social ads will double in four years, growing from $4.6bn this year to $9.2bn in 2016.

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Study: Higher spending small business marketers also spend more wisely

Marketing spend and allocation is a difficult issue for many businesses. But for small and medium size marketers (SMBs), it's even more important. When every dollar counts, you want to spend wisely. But according to a new study from BIA/Kelsey, SMBs that spend the most money on marketing are also allocating their spending more wisely.

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Internet is indispensable when it comes to local shopping

local shopping web usageIf 97 percent qualifies as "everyone" (and it very nearly does), then everyone is using the web to enhance local shopping. Among consumers surveyed in a study conducted by BIA/Kelsey and ConStat, 90 percent of users use search engines; 48 percent use Internet Yellow Pages; 24 percent use vertical sites, and 42 percent use comparison shopping sites.

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