Posts tagged with Bid Management

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PPC: a beginners' guide to KPIs, budgets & agencies

There's a lot to know about paid search advertising.

To mark the release of Econsultancy's newly updated PPC Best Practice Guide, I've pulled together a brief intro to KPIs, budgets and resourcing for paid search.

The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.

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How Argos models PPC on TV, weather & seasonality

When PPC is as important as it is for Argos, understanding how external factors impact on conversion and spend is vital.

Argos' paid search agency Summit won a Masters of Marketing award in 2015 for doing just that, optimising bidding for the retailer in reaction to competitor TV ads, weather and seasonality.

Let's look at the what made this a winning campaign...

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What are the important trends in bid management technology?

Following the release of our PPC Bid Management Technologies Buyer’s Guide, we’re continuing to share some of the insights that those working in the field provided us with in the run up to the guide.

Last time we shared 18 key tips for companies considering bid management technology from our contributors. For this post we share answers to the question, “What are the most important trends occurring in the bid management technology market?” 

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18 key tips for companies considering bid management technology

In our recently published PPC Bid Management Technology Buyer’s Guide, we set out some of the issues that companies should consider when investing in bid management technology.

To provide the best advice, we approached people working at the coalface of paid search and bid management and offered them the opportunity to share their wisdom.

As usual, we received far more material than we could fit in the guide. Here are some of the expert tips to consider and pitfalls to avoid that will help you get the best possible success out of bid management technology.

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New report: mobile and social boost growth in paid search technology

This week, Econsultancy published an update to its PPC Bid Management Technology Buyer's Guide. The report estimates that the market for PPC bid management technology will grow by 17% in 2012, in line with the overall North American search sector, which is predicted to grow from a value of $22.9 billion, to $26.8 billion in 2013.  

The report shows that many areas of digital are increasingly integrated, with the biggest opportunities for growth in this sector coming from mobile paid search, a focus on multichannel retailing and the continuing forward march of social media. 

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