Posts tagged with Bid Optimisation

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How Argos models PPC on TV, weather & seasonality

When PPC is as important as it is for Argos, understanding how external factors impact on conversion and spend is vital.

Argos' paid search agency Summit won a Masters of Marketing award in 2015 for doing just that, optimising bidding for the retailer in reaction to competitor TV ads, weather and seasonality.

Let's look at the what made this a winning campaign...

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Attribution Methodology - Build, Model, Do

The three stages of attribution that are crucial to success

I recently spoke to top retail brands about their experience with attribution and one of the comments was particularly pertinent.

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