Posts tagged with Big Brands

Is Google now playing favorites with brands?

Question: what's the fastest way to get top SERPs on Google?

Answer: after Google recently updated its algorithm, it just might be: be a big brand.


Whither celebrity endorsements?

In this tough economic environment, it's no surprise that big brands are thinking more carefully about celebrity endorsements.

After all, celebrity endorsements don't come cheap, they don't always deliver and, as we've seen recently, sometimes celebrities' bad decisions put them at odds with the values of the brands they're paid millions to represent.