Arguably Jeff Dachis is most known for co-founding the interactive marketing and design agency, Razorfish, in 1995.
A two person operation which started in Dachis's bedroom in New York, blossomed into a 2200 strong company worth more than six billion dollars. With the dot-com crash, Razorfish fell with it. Its shares plunged to $1 from $47 per share at the beginning of 2000 and 400 employees lost their jobs.
Leaving Razorfish after its downturn, Dachis went on to form Bond Art + Science in 2006 and in 2008, Dachis founded the Dachis Group in Austin, Texas with the idea that everything can and will be social.
We had a chance to talk to Dachis about why he set up Dachis Group, its relationship with Facebook, how they are integrating Facebook's new APIs and how marketers can start to leverage Facebook as it moves into big data territory.
If you were asked to think of one company that is defined by its use of algorithms, you might name Google.
And for good reason: the search giant's algorithms are not only at the heart of its success, but for many, they're the source of constant hope and fear as changes to them can literally make or break businesses.
While companies like Facebook, Twitter and LinkedIn capture most of the social media spotlight, one of the world's biggest technology stalwarts, IBM, is quietly cashing in on social networking.
And Big Blue is trying doing the same thing with retail, where it sees a $20bn opportunity for software this year alone.
IBM may be one of the largest, most successful technology companies in the world, and it has a piece of a lot of pies. But chances are it isn't one of the top companies that comes to mind when you utter the words "social media" or "social network."
For a growing number of corporations, however, IBM has become the social networking vendor.
For traditional publishers trying to find their place in the 21st century, digital media is both a blessing and a curse.
The blessing: incredible opportunities to reach their audiences across channels, building stronger relationships in the process. The curse: digital has upended huge parts of the revenue models that kept them flush with cash in the past.
According to David Soloff, CEO of predictive analytics vendor Metamarkets, there is a panacea for publishers struggling with the curse: big data analytics.
'Big data' has become a big buzzword in the tech community over the past
year, and for good reason: technology has made it possible for
companies to collect massive amounts of information and analyze it in
ways that were never before possible.
To Reid Hoffman, the founder of LinkedIn, big data is so important that
it can provide a significant competitive advantage. How significant a
competitive advantage? Hoffman believes big data gives a big edge to a
company that produces big skepticism: Groupon.
M&A is back in full-force in the consumer internet space, but this
time around, it's not just the usual suspects -- tech companies -- doing
Case in point: yesterday, Walmart announced that it is buying social
media company Kosmix. Founded in 2005, the company, which raised $55m in
investment over the years, "filters social media to connect you to
content that interests."