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Yahoo has had a chip on its shoulder about search, aka ‘Google’, for years. The brand name synonymous with search isn’t Yahoo. Big deal.
Obviously it is a very big deal for Jerry Yang, but in focusing on the battle for ‘search’ Yahoo has forgotten about what really matters: advertisers.
How should a website handle errors? What kind of information and messages should be presented to the user? And will a one-size fits all approach do the job?
Our own 404 page is pretty lame, so we’ve been thinking about the various ways in which we can improve things, as part of our year-long project to provide you with a glorious new E-consultancy website (due in early-2009).
I have also analysed the 404 pages of 10 of the most popular news sites, to see how other publishers are faring.
The BBC just can't get its external links policy right, it seems, and is now denying external websites valuable link juice by the way it links out.
Patrick at Blogstorm has noticed that the site's external links, normally displayed to the right of its articles, are being passed through redirect scripts.
Roger Warner at Content & Motion has devised a handy cut-out-and-keep wallchart to help define and explain online PR.
Times are tough for newspaper executives.
The newspaper industry's woes were highlighted once again last week when The New York Times Company posted a quarterly loss from continuing operations and announced that it would have to write down the value of some of its assets by over $100m.
Wired’s senior editor Paul Boutin has climbed aboard the 'blogging is dead' train, pointing to Jason Calacanis’ decision to quit blogging as a primary reason to bail out.
The article starts: “Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug.”
eMarketer has published a timely post on the endurance limits of web users in relation to one of the lamest online ad formats know to man, aka the floating overlay.
By looking at data provided by Dynamic Logic, the firm found that the average person can tolerate two sucky ads per hour, before doing an Assault on Precinct 13 in the comfort of their own office. Doing a Rambo might be more appropriate...
Chris King, BT's head of affiliate sales, gives us some thoughts on the telecoms and media group's online strategy and the growth prospects for the affiliate channel in a tough economic environment.
He also tells us how BT keeps the information flowing between it and super-affiliates, who of course play a big role in the company's sales efforts.
I haven't exactly been a big fan of YouTube (and its parent, Google) but there are signs it is moving in the right direction.
On Tuesday, Google announced on the YouTube blog that it would be adding "click-to-buy" links on the pages of videos owned by the site's partners.
It always staggers me when I receive a badly-written press release or PR pitch, simply because there’s so much advice out there on how to do it right.
But if there’s one thing that I just can’t understand, it is when PR people ask you to do their job for them.
You can tell a PR has strayed out of their traditional comfort zone when you see this kind of demand in a press release: “Please contact me if you place any of the following information on your site.”