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The BBC is experimenting with the idea of linking out to external sources from within the body text of its news articles, in a trial which will last for four weeks.
Obviously this is a good idea, though why it has taken a decade for the BBC to roll out a 'trial' is anybody's guess (though it won't have done any harm to The Beeb's own Pagerank).
However, the way it is going about this is, well, a little bit Noddy...
What caught Drama 2.0's attention this week? Find out before you leave for the weekend in the latest installment of The Web Week in Review.
Product placement and branded entertainment are appealing to marketers for a very good reason - having your product woven into a television show, for instance, potentially offers some very compelling advantages over traditional advertising, especially in the age of the Tivo.
This week's news was quite a hodgepodge so without delay, let's end the week with a diverse version of Drama 2.0's The Web Week in Review.
It probably isn't a surprise that of the millions of blogs, the vast majority of active ones generate little to no revenue for their authors.
Yet is "professional" blogging, even at the highest levels, any more compelling a business opportunity than blogging at the lowest levels?
In a bid to catch up with its tabloid rivals online, Mirror.co.uk launched the first stage of its website redesign last week, starting with a new look for the homepage.
We've taken a look at the site to see what other improvements have been made...
In Part I of this two-part series addressing the Viacom/YouTube lawsuit, I detailed why I think there's a reasonable likelihood that Google will be found liable for direct, contributory, and vicarious copyright infringement.
Telegraph.co.uk unveiled its new look website this week, with the stated aim of increasing the number of pages each visitor views on the site.
We've taken a look to see how it shapes up...