Posts tagged with Billabong

Billabong launches augmented reality ad campaign

Billabong has become the latest company to use augmented reality technology (AR) in an interactive ad campaign.

The sports brand is using Augmented Reality(AR) app Zappar to allow consumers to interact with its instore, online and print advertising.

By using Zappar on Billabong’s ‘Life’s better in board shorts’ ads, consumers gain access to videos of surfers and are linked to a dedicated microsite.

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