Posts tagged with Billboard

Advertisers want new ad units, but aren't quick to embrace them

For many advertisers, when it comes to ad formats, bigger and bolder is better. And for good reason: many consumers are blind to ads, so to get their attention, ads really have to stand out.

But as much as advertisers say they want new ad units that will stand out, they apparently aren't impressed with the bigger and bolder units the Interactive Advertising Bureau (IAB) unveiled in 2011.

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Creative marketing: five innovative outdoor campaigns

I’ve spotted a few outdoor ads / campaigns recently that I think are worth sharing. They blend innovation, creativity, technology and interactivity in a number of different ways.

You may think that offline ads aren’t especially relevant to internet marketers, but some of the more successful viral ads have been based around offline events (the Carlsberg biker video, for starters), and often involve real people and real reactions. If I was in charge of brand marketing for a large company then I’d be ploughing this particular furrow with vigour.

These ads can generate an incredible amount of noise and love (as highlighted in the TNT example below). It’s telling that a big budget TV ad such as Volkswagen’s ‘The Force’ is seeded online first these days. In terms of a feedback loop, there is none better than the internet.

Anyhow, some of these ads contain sound, so you might need some headphones. Enjoy!

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Music sales milestone: digital surpasses physical

It's been more than a decade since Napster sent the music industry into a tailspin, and record labels are still adapting to the digital reality they find themselves in.

For better or worse, the future of music is not the CD, and a huge recent milestone confirms what we have known for a long time: that it's largely digital.

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