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Posts tagged with Billboards

Singapore engages commuter passengers to be kinder to each other

Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire the ambition in this cynical world to communicate thoughtfulness amongst commuters.

Singapore is not short of campaigns that promote kindness, graciousness or thoughtfulness.

We even have a Singapore Kindness Society, though its recent attempt to sell half price coffee to promote its cause backfired on social media.

3 comments
spongebob mailbox

The 10 newest and most creative out-of-home ads

Out of home (OOH) creative is great fun. The most creative minds come up with some great ads for OOH and the internet is full of wonderful examples.

I thought I’d bring you some of the latest, many of which I’ve found via Posterscope’s Twitter feed, which I recommend highly.

Enjoy these in all their boldness. You’ve really no excuse for not creating great copy and great concepts when this is your competition.

1 comment

More brilliant marketing creative to enjoy with your coffee

I wrote this post on examples of marketing creative recently. Since it was popular, here’s some more brilliant marketing creative to enjoy with your coffee. Mmmm…drink it in.

If any of you are in London in October, check out our event, Punch, where marketing meets the new creative (part of the Festival of Marketing).

2 comments

Google to become the Clear Channel of online billboards?

Google's bread and butter is traditional online advertising but that doesn't mean that the search giant isn't thinking of new and sometimes unconventional online ad models.

One possibility the search giant may be considering: allowing advertisers to display their ads in Google Street View. As reported by ReadWriteWeb, Google has been granted a new patent by the US Patent and Trademark Office that could open the company's popular (and sometimes controversial) Street View functionality to advertisers.

5 comments