Posts tagged with Bill Shrink

It takes confidence to send customers to the competition - or a sweetheart deal

Companies that can reliably outperform their competition have a huge leg up in a tight market. And drawing attention to that fact can be a great marketing strategy. Cellular provider T-Mobile is so confident in its low prices that it began a huge push this week, sending consumers to an independent search engine to check their prices against the competition. But now it looks like that search engine might not be entirely unbiased.