Posts tagged with Bing Social

Google's new real-time search is as bad as Bing's

The data collected on Twitter may create interesting new opportunities for search engines, and that's why the major search engines, including Google, Yahoo and Bing, have done deals to gain access to Twitter's firehose.

But applying Twitter data to search in a meaningful way has proven to be a bit tough. Although there's the potential to use Twitter data as a signal for traditional SERPs, or to display 'real-time' results within the SERPS, search engines are also interested in providing consumers with search experiences explicitly built around real-time information.

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Bing launches social search, but will anybody use it?

Many expect that search engines will eventually incorporate signals from the realm of social media into the SERPs. There's good reason to believe this: both Google and Microsoft have, for instance, already signed deals with Twitter to access the company's firehose.

But if Bing Social, "the first search experience" based on both the Twitter and Facebook firehoses, is any indication, social search is going to have an uphill battle.

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