Sometimes winning the brand wars is all about timing. Yesterday was Microsoft's day to shine. The software giant released a new product meant to loosen Google's vice grip on the search market. They hope that Bing will change the way people search online. But then a funny thing happened. Google had its own product launch.
While Microsoft CEO Steve Ballmer was announcing Bing at the All Things Digital conference in San Diego, Google unleashed the Google Wave, a product in development for over four years. And while Ballmer spoke to a room full of executive, a group of Google engineers announced their news to 4,000 developers armed with free Google phones at the Google I/O conference in San Francisco.
News of Microsoft's new search engine Bing is all over the web today after CEO Steve Ballmer announced his company's new product today at the Wall Street Journal's All Things D conference. But curious searchers will have to wait. Bing.com won't be live until June 3rd.
Press releases introducing the product sent viewers to a blank page this morning. Microsoft has since put up a landing page and demo video.
Bing is hoping to redefine search - calling its new product a "decision engine" instead of a search engine. But launching a product that won't be ready for a week?
Despite Google's still-solid dominance of the online search market, Microsoft hasn't shed any of its search ambitions.
According to AllThingsD.com, Microsoft will unveil and demonstrate its new 'Kumo' search at the D: All Things Digital conference in California next week.