Posts tagged with Biometrics

Key trends in online identity verification (so everybody knows you're a dog)

The Internet was once a more anonymous space. People hid their real identities, coming up with unique and sometimes bizarre pseudonyms to represent themselves on specific websites.

As services and socialising shifted online, identifying each other digitally has become increasingly important. 

How can we do this securely, without impacting users’ experience? I’ll explore the trends in online identity verification, looking at the key solutions and implications for businesses and users. 

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Biometrics and the user experience

Five potential UX issues with biometrics

I have recently become involved in the growing field of biometrics standards and believe the various technologies should be of great interest to digital marketers.

However, when I searched the Econsultancy site, I found that biometrics was mainly seen as a tool for market and user research

Given the explosion in digital fraud and the difficulty of combining secure access with easy access, I believe biometrics have a great part to play in creating an engaging user experience.

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Young people: twitchy, nervous, not listening

Time Inc. and Innerscope research presented findings from their biometric media consumption study today at the Collaborative Alliance gathering.

Among the discoveries? Young people switch between media platforms on average 27 times per hour, prefer to text rather than talk, and are 14% more likely than Gen X and Boomers to say that they "get nervous easily."

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Analytics tools for social TV on display at Televisual Expo

Network execs, client-side reps, and ad folks crowded the Televisual Expo organized by the Collaborative Alliance in New York City’s financial district last week.

The small but crowded tradeshow featured 50 vendors of heavyweights, such as DirecTV and Comcast, and newbies such as Tapjoy, which FastCompany featured last month in its list of most innovative firms.

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