Posts tagged with Birchbox

How Birchbox and Trendyol approach data and personalisation

With four million customers and operations in six countries, Birchbox has been at the forefront of innovation in the beauty sector.

Though it might be less well-known, Turkey’s leading ecommerce site Trendyol has been similarly innovative in understanding the fashion needs of consumers.

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Is the subscription commerce boom over?

One of the hottest trends in online retail in the past several years has been subscription commerce.

Much of the boom has been fueled by the rise of subscription box services that deliver products on a regular basis in a pretty little (or big) box.

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In-store tech: the screen in the corner that nobody wants to use

We’re obsessed with the evolution of the shopping experience.

Established retailers are trying to learn more about their customers’ shopping habits. The ones getting it wrong are trying to mash tech and the store together into one unwieldy omnichannel concept that turns the customer cold.

This can be summed up as “the screen in the corner that nobody wants to use”.

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How Birchbox engages customers with ‘personalisation that disappears’

I went to #canvasconf recently (organised by 383) and listened to Liz Crawford, CTO of Birchbox.

Liz had some deceptively simple insights into the concept of personalisation in ecommerce today.

Here are some of the things I took away.

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