Posts tagged with Bite

Google lays out its argument for brands to get mobile

It’s fair to say that Google has a vested interest in encouraging brands to make better use of mobile, but it can’t be denied that it also makes a very compelling argument.

At Bite’s Empty13 event this morning Google’s MD of UK and Ireland Dan Cobley spoke about the need for a mobile strategy and how the technology is changing the way brands communicate with their customers.

Kicking off with a stat attack, Cobley pointed out that smartphone penetration is now at 62% in the UK and is predicted to reach 75% by the end of the year.

He also predicted that mobile search queries would exceed the number from desktop by the end of the year.


Q&A: Paul Mottram on the changing face of online communications

Paul Mottram (speaking)

We released our Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels report recently, which looks at the current shape of online communications around the world. 

The report was produced in association with global consultancy Bite Communications, and is based on interviews with senior communications executives in Europe, Asia and the US. 

I've been talking to Paul Mottram, Bite's Executive Vice President Asia Pacific, about the report's findings...