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Posts tagged with Bitsa Wispa

Cadbury uses Facebook fan to launch Bitsa Wispa

Cadbury has again turned to social media to launch a new product called Bitsa Wispa.

Last week the chocolate brand ran a competition to find its ultimate Wispa fan, and the winner was invited to announce the launch on Facebook.

In January Cadbury launched a new Dairy Milk Bubbly bar on Google+ for the first time before also revealing the new product on Facebook and Twitter.

The Wispa bar was discontinued in 2003 as part of a relaunch of the Dairy Milk brand but was brought back in 2007 following a Facebook campaign.

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