There was an increase of almost 17% in brand spending on digital within the music industry last year, compared to 2011.
Brands including Coca Cola, O2, Blackberry and Volkswagen spent a record breaking £100m in total on music in 2012, a 6% rise on 2011. This is according to the latest research from PRS for Music, the copyright collection society.
The area that’s seen the biggest increase, with a 33% rise in spending, is artist endorsement.
This may come as a surprise to some, depending on where your ideologies lie in terms of artistic integrity, however with increasingly evaporating record sales, artists who once comfortably filled out stadiums night after night are now turning to brand sponsorship to maintain the lifestyles they’ve become accustomed to.
For instance Jay Z recently made a deal with Samsung to release his latest album exclusively via its mobile devices.
The next up and coming trend in terms of spending however is digital. Digital is showing an increased rise in spending, far more than live music sponsorship (-5.6%), TV (+1%) and advertising support (+9.5%).
How are brands spending their money on digital in the music industry? Here are some recent examples:
‘Social strategy’; how many times have you heard that cliché?
In many situations it is a confusing buzzword to help agencies generate new business. However, there are instances where a wider strategy for social media is needed.
I would like to share with you a few examples of brands that clearly lack it, to help you avoid similar pitfalls...
This week is focused on the outcome of social media and the holiday sales in our weekly showcase of The Dachis Group's Social Business Index.
Our focus is on three well-known brands – Best Buy, The Hershey Company and RIM - as analyzed by the team at the Dachis Group.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.
Even if a company like Microsoft decides to play white knight and save it, BlackBerry maker RIM will likely never be the same.
The company is in, for lack of a better word, chaos and many observers believe the end may be near.
My how the mighty have fallen.
RIM, once a household name thanks to the then-ubiquitous BlackBerry, has seen competitors, namely Apple, eat its lunch. And its future prospects look more and more bleak each day.
Blackberry’s App World generates 43% more daily downloads per app than Apple’s App Store, according to RIM’s VP for developer relations Alec Saunders.
During his speech at Blackberry DevCon Europe today, Saunders also stated that App World has more paid downloads than the Android Market and clocks up 6m daily downloads, which equates to 30 apps per Blackberry user each year.
Overall, App World is second only to iOS in terms of profitability, generating 40% more revenue for developers than the Android Market.
Visa has announced that its NFC payment system is now certified for use in LG, Samsung and RIM smartphones.
The payWave application allows consumers to use their mobile to pay for goods at the point-of-sale.
Telefonica Digital staff are to start testing NFC payments using BlackBerry smartphones, RIM announced in a blog post yesterday.
In collaboration with local banks and retailers, 350 Telefonica employees will trial the devices at its headquarters in Spain.
According to figures released today, Android has doubled its market share of worldwide smartphone sales in Q3 of 2011.
The stats from Gartner show quite astonishing growth, as 52.5% of all smartphones sold in this period were built on the Android OS, up from just over 25% in the same period a year ago.
Everyone's talking mobile apps. GE is solidly committed to creating them, both for their B2B and consumer businesses. We sat down recently with the the team responsible for creating them: Andy Markowitz, director of global digital strategy; Dayan Anandappa, director of digital media technologies, and James Blomberg, director of new media & emerging technologies to learn more about the company's approach to app development and deployment, and to see some of their work.
Sales are a criterion when new apps are considered for development at GE, but utility matters just as much, as does speed-to-market. As far as GE is concerned, the time to develop apps for customers is now, before the wow factor wears off and while the company can still impress customers with an app's added value. Ease-of-use is also key. One app, geared to engineers in the field, is avilable on the iPhone, but also on the iPad. Why? "Because engineers wear gloves."