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Posts tagged with Bleacher Report

The importance of a good headline

Ever wonder why certain news stories dominate the airwaves while other, "more important" issues, go unnoticed? The medium of communication – be it a TV show, radio program, print publication or digital outlet – attempts to reflect trends based on interest, and provide its audience with the subject matter they want most.

Because the bigger the audience, the more relevance it holds amongst consumers of current news, the more profitable the outlet.  But the speed at which this game is played has changed significantly in the past 10 years. It’s faster. Much faster. Like Usain Bolt racing a snail faster.