Posts tagged with Blockchain

How the blockchain can be applied in healthcare

While Bitcoin and other cryptocurrencies face dramatic price swings and are still the focus of controversy, interest continues to grow in the blockchain technology behind cryptocurrencies.

From digital asset rights management to advertising, there are many industries in which entrepreneurs and established companies are looking to apply the blockchain.

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Ask the experts: Blockchain and its use in marketing

Come on you reluctant marketers, you can only dismiss the utility of blockchain for so long without making an effort to properly understand it.

So here's the article you need – a trio of marketing experts (who use blockchain) helping you to understand the possible use cases, challenges and opportunities of blockchain.

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Kodak demonstrates why brands should tread carefully with blockchain initiatives

Fueled by the dramatic rise and, more recently, fall in prices of cryptocurrencies like Bitcoin and Ether, the blockchain is all the buzz.

While some believe that cryptocurrencies are in a bubble the likes of which the world has never before seen, many, including major companies in a variety of industries, also believe that the blockchain technology behind cryptocurrencies has legitimate and meaningful uses that could benefit if not revolutionize the way they do business.

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Four ways the blockchain could be applied to digital advertising

The astonishing rise of cryptocurrencies like Bitcoin in 2017 was arguably the trend of the year and the headlines keep coming in the first weeks of 2018.

While much of the interest in cryptocurrencies is purely financial – many new millionaires and even some billionaires have been minted in the past year – lots of observers believe that the blockchain technology behind cryptocurrencies could revolutionize many markets.

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