Earlier this week, Best Burger in Oman almost did a "Benihana", by threatening to sue a blogger for writing a somewhat negative review of their restaurant.
But what Best Burger didn't know was that the blogger it was planning to sue is also a legal researcher by profession. Luckily for both parties in the end, the restaurant decided to do the right thing by withdrawing legal action, and thinking constructively about how the menu could be improved.
However, many companies in the Middle East still fail to recognise the tremendous opportunities borne out of negative feedback, and how it can be used to improve the business and build stronger long-term customer relationships.
New media evangelists proudly claimed that 2010 would be the 'Year of Social Media'. The real question for me as an Online Merchandiser is
how this technology can be harnessed to turn users into buyers.
This post is intended to be a whirlwind of the three main competing comment communities; Intense Debate, Disqus and the newly rebranded ECHO.
I know from experience people, still, always want to talk SEO when we start to talk comments so let’s tackle that head on...
I've been digging around Google Analytics today to make sense of a few trends, and also to see what kind of content has been popular on the blog this year.
I guess it's unsurprising to note that posts on Twitter and social media have been particularly well-received. Lists continue to work as a scannable, does-what-it-says-on-the-tin format, and our how-to and tools-based posts are always popular.
At any rate, I thought I'd aggregate these posts together for your viewing pleasure, and to provide - hopefully - another handy bookmark for you.
The Roger Smith Hotel may be the most social media savvy hotel in New York -- if not the world.
There's a blog. A Facebook fan page. A YouTube Channel. Over 3,000 Twitter followers. A Flickr photostream. And two guys behind all these efforts, both of whom winnowed their way into overseeing online marketing for the property following stints in food and beverage services at the hotel.
We caught up with Adam Wallace, the hotel's new media marketing manager, and his sidekick Brian Simpson, whose official title is still assistant food and beverage director, to find out how they built a family-run, independent hotel into a digital force to be reckoned with.
I was surprised to hear that one mommy blogging community (Momdot) has called for a PR blackout for a week in August.
is challenging bloggers to participate for one week in August in a PR
Blackout challenge where you do not blog ANY giveaways, ANY reviews,
and Zero press releases. In fact, we don't want you to talk to PR at
ALL that whole week. We want to see your blog naked, raw, and back to