Posts tagged with Blogger Relations; B2 C; B2 B; Pr; Seo Pr

Many marketers still don’t understand the role of bloggers

Far too many brands dismiss bloggers as hobbyists added to a low tier on a media list merely to be spammed with marketing emails. 

This is a short-sighted attitude and, rather than a bolt-on, a bloggers’ role in the customer decision journey and as part of a link-building strategy needs to be fully understood.