Whatever your industry, there’s bound to be a blog out there that specialises in it, and these can be incredibly valuable sources of inbound links to your site.
The word 'microblogging' has been popularized by services like Twitter. It's not too difficult to see where the word came from.
But when I read a post the other day on TechCrunch by Erick Schonfeld
entitled "Blogging Vs. Microblogging: Twitter’s Global Growth Flattens,
While WordPress’ Picks Up", the first question that popped into my
mind: is 'microblogging' really blogging at all?
It's a blogger's world and print publications just live in it. Thanks to the power of internet self-publishing, mini media empires have been built by small companies and passionate individuals working from their homes. Increasingly, these online mini media empires have complicated the picture for print publications whose online presences have been forced to compete on less favorable terms for a more fragmented online audience.
In an effort to stay relevant, print publications are trying to sup up their internet efforts. The latest example of that: Time's new tech/geek blog, Techland.
Although many businesses now recognise the importance of regularly updated content to their search engine optimisation (SEO) efforts, not enough of them understand the importance of quality content.
This is apparent from many of the badly-penned blogs, rubbishy ‘news’
stories and plagiarised or simply stolen articles that the web is
gradually filling up with.
Many companies fill their sites with
scraped posts, barely literate articles and keyword-stuffed nonsense in
the hope of attracting Google’s attention, so I wanted to take
a look at just what this sort of behaviour is doing to your brand; how
it’s affecting the customer experience.
You have to love a contentious headline. In this article, I won't be declaring search engine marketing (SEM) dead. What I want to explore are the various ways you should support this kind of marketing elsewhere on your website.
Posterous is one of those web apps that comes along and brightens up the world. It is a gift that keeps on giving. And here’s why: it’s flexible, and it’s really easy to use.
The core USP that underpins Posterous is the ability to post content quickly from a range of sources. To create posts you can use the bookmarklet, email, or the Posterous web editor. It's about the fastest way of publishing content to the web and I for one love it.
So how can you use Posterous to get the best out of it? I have a few ideas...
I received an email the other day, which caused me some significant concern. It was a request, which came out of the blue, asking me to consider to be paid for featuring certain content on my personal blog.
For me, this is a very unwanted and somewhat scandalous approach and I sincerely hope other bloggers feel the same way. If you think about it, it is a very seedy means to encourage independent people who take the time to blog about subjects they care about, to succumb to the incentive of money.
Duncan Riley is founder and editor of The Inquisitr, a popular blog that has grown to around 3m page impressions in little more than a year. He also founded The Blog Herald back in 2002, and was a co-founder of the b5media blog network. He has also written for Techcrunch.
As such he knows a thing or two about blogging and I thought I'd catch up with him to find out how he thinks the blogosphere has evolved in the past few years, and where things might be heading in the future.
Leon Bailey-Green works as a consultant to the online fashion industry advising retailers on marketing, partnership and business strategy.
He was also behind the Online Fashion 100, which lists the influencers in the industry, and is launching his agency later this year.
I've been talking to Leon about the latest trends in the online fashion sector...
Advertising revenue is down, newspapers are struggling and as the
economy takes a downturn production costs are up, at the same time
online readership and revenue continue to rise. So what's the answer?
Go where the eyes are.
Whether you are writing, taking pictures,
shooting video or recording audio you can build communities with your
content. But only if you take it online.