Last week I explored the ways in which the government succeeds at its online marketing, but even then I had to admit that these bursts of brilliance are few and far between.
Unfortunately, sometimes our leaders and public servants just get the
whole thing so very wrong. Here are a few of their worst offences but
please feel free to add your own. It is like bad call centre
experiences, everyone has a story!
Amazon has launched a very simple self-publishing tool for the world’s blogger community, to expand the amount of blogs available on Kindle.
Kindle Publishing for Blogs allows bloggers to sign up and submit their feed/s. Amazon will turn your blog feed into a Kindle-ready format. Why wouldn't you?
Mobile operator O2 has launched a faceless blog called ‘Mum-E’ to support a £6m family-orientated ad campaign.
I’m baffled as to why the firm has decided to invest a chunk of its marketing budget into what is essentially an anonymous blog. Since when did this sort of thing work?
If you're using the ongoing global recession to explore a new career path, blogging probably isn't at the top of your list. After all, how many bloggers are earning real money?
But blogging as a profession is something you should take seriously since there are now more professional bloggers in the United States than there are firefighters, CEOs, computer programmers and bartenders.
Engaging with potential customers through social media is one of the key tactics I urge clients to undertake. Blogging, getting involved in forums, creating social spaces and visiting consumers in their own webspace, social media effort enjoys a great deal of success.
Of course, by virtue of being online, the majority of such engagement is made through written copy, with a small amount taking place through online video. While the potential for such marketing is huge, it is frighteningly easy to get wrong, risking reputation and consumer wrath.
Here are my main concerns when it comes to online copy – as always, leave a comment if you think I've missed any.
Since we launched the new website back in December it has only been possible for Econsultancy staffers to post to our blog, but we've now improved our functionality and can welcome back guest bloggers.
I've discussed the economics of blogging numerous times in the past. Can
blogging be a viable career? Can the blogosphere mint hoards of new
millionaires? These are all questions that many have asked over the
past several years as the blogosphere has grown in size and prominence.
Despite the fact that I have been able to turn my blogging activities
into a bit of cash, I've remained skeptical about blogging as a
business and as a career, which is why the man behind Drama 2.0 still calls 'international business' his primary line of work.
Nick Reynolds has worked at the BBC for the past 20 years in a variety of roles and is currently editor at the BBC's Internet Blog.
I recently asked him a few questions about his work and the BBC's editorial policies and processes...
The Technorati Top 100 consists of the internet's 100 most popular blogs as measured, of course, by Technorati. The blogs on the Top 100 list cover topics from technology to politics to celebrities.
But while the topics covered by the internet's most popular blogs may be diverse, the software that is used to run them isn't.
Well are you? Because if you are then you might be interested in working in Econsultancy’s newly-launched US division.
Headed up by former ClickZ VP and editor-in-chief Rebecca Lieb, we’re expecting big things from the US, where tens of thousands of our users are based. Rebecca recently joined us
and is looking for a talented writer to help create some fantastic content for Econsultancy.