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Before the company's Twitter marketing campaign went viral, Squarespace wasn't a brand known to many. But the company has experienced rapid growth building a niche in the competitive market for content management solutions/publishing platforms. And it has done it by doing something many others have avoided: charging users.
I spoke with Squarespace CEO Dane Atkinson about the company, its success with a paid business model and what ROI the company's viral Twitter marketing campaign produced.
There's a lot of talk about newspapers charging for their content online but quietly, something interesting is happening: the very blogs that are usually associated with 'free' are dipping their toes in the waters of paid content.
In the tech blogosphere, TechCrunch and ReadWriteWeb sell reports. GigaOm has a subscription service. Add to that list Ars Technica, which has launched a new subscription service dubbed Ars Premier 2.0.
Duncan Riley is founder and editor of The Inquisitr, a popular blog that has grown to around 3m page impressions in little more than a year. He also founded The Blog Herald back in 2002, and was a co-founder of the b5media blog network. He has also written for Techcrunch.
As such he knows a thing or two about blogging and I thought I'd catch up with him to find out how he thinks the blogosphere has evolved in the past few years, and where things might be heading in the future.
Just had a “conversation” with our shiny new marketing manager of the benefits of social vs email marketing. Wish I had a tape recorder (doesn’t that sound dated, hmm iPhone anyone?) to hand as I think it encapsulates the position a lot of marketing managers find themselves in...
Social media is an increasingly important part of the internet. But many businesses are still trying to decipher what it's really all about and how it can relate to their bottom lines. Naturally, not everyone is jumping on the bandwagon and throwing all their resources at Twitter, Facebook, et. al.
The truth is that for many businesses social media makes sense -- in moderate doses. If you're a small business owner, chances are you don't need to hire a full-time social media manager and the only thing social you're likely to get from social media experts is a lot of smooth-talk.
Blog queen Perez Hilton has unveiled a new fashion-orientated blog that “gives you the scoop on the finer things of celebrity style”.
The Gap-sponsored site so far contains lots of images, and little in the way of text, but should quickly attract a following due to Hilton's popularity and reach.
We’ve heard lots of talk about the death of blogs and blogging, with fingers invariably pointed at the likes of Twitter and Facebook. The truth is a bit more straightforward. Blogging was never really as big as everybody said it was.
Well, here’s the good news: blogging is back. Except now it’s called microblogging. And it’s great.
According to M2Moms, a report from the Market to Moms Coalition, 60% of moms feel marketers are ignoring their needs, and 73% feel advertisers don't really understand what it's like to be a mom. The challenge, says the report, is sensing her distinct, timely needs and responding in a way that truly resonates.
Brands interested in reaching women online should know that while social networks offer the most reach, blogs have the most influence.
Amazon has launched a very simple self-publishing tool for the world’s blogger community, to expand the amount of blogs available on Kindle.
Kindle Publishing for Blogs allows bloggers to sign up and submit their feed/s. Amazon will turn your blog feed into a Kindle-ready format. Why wouldn't you?
Mobile operator O2 has launched a faceless blog called ‘Mum-E’ to support a £6m family-orientated ad campaign.
I’m baffled as to why the firm has decided to invest a chunk of its marketing budget into what is essentially an anonymous blog. Since when did this sort of thing work?
Social media is marketing, not advertising, but it's got to live somewhere, and it's got to be measured. So it's only slightly ironic that the Interactive Advertising Bureau (IAB) would introduce definitions of social media metrics, given social media is the marketing channel that's actual beginning to replace advertising.
In a hefty 12-page document, the IAB's "Social Media Ad Metrics Definitions" (PDF download) slices social media into three subsets, and outlines relevant metrics for each. The major categories are defined as: