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Posts tagged with Bluefly

Q&A: Martin Keane, SVP of ecommerce at Bluefly

Martin Keane, SVP, ecommerce, BlueflyBluefly has been in the business of selling limited edition and high-end apparel online for well over a decade. Now, facing competition from newer, more “social” brands like LivingSocial and Gilt Groupe, the company is integrating elements of social commerce into its shopping experience.  

A big component of Bluefly's strategy has been an integration of tools from social commerce provider Bazaarvoice. We chatted with Martin Keane, Bluefly's SVP of ecommerce, to get a read on the company's experience with Bazaarvoice, as well as some insight into the shopping experience on Facebook, and Google's Boutiques.com.

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