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Posts tagged with Bluetooth

iBeacons BLE

A marketer's guide to iBeacons and Bluetooth Low Energy

By combining the use of mobile apps and location-based services, marketers are able to reach out to their customers in the right place and at the right time to help increase engagement and drive conversions.

With GPS technologies becoming more advanced and 4G connections now available across many parts of the UK, location-based services are becoming more precise than ever. This is opening up a huge opportunity for marketers to send their customers targeted and relevant marketing campaigns. 

Currently, marketers are using GPS technology, as well as cellular and wifi connections, to locate people and their devices in order to push out relevant information to them.

For marketers who want to target specific areas, like an aisle in a supermarket or a display in a shop for example, these satellite signals not only drain the device’s battery life but also aren’t always as accurate as you might want them to be. This is where iBeacons and Bluetooth Low Energy (BLE) comes in. 

Internet of Things

The Internet of Things: 10 things consumers should expect

Microsoft recently announced its newly branded Lab of Things. It describes this as ‘a flexible platform for experimental research that uses connected devices in homes.’

I thought I’d use this opportunity to look again at the rise of the connected device, and the future of the so-called internet of things, or IoT. Below you’ll see 10 things that you, the consumer, should expect over the next few years.


Back up bro! Does anyone really want smartphone NFC?

Alternative payment methods are pretty much the hottest topic around, and last week EE previewed its new NFC smartphone wallet. Retailers, however, are pretty adamant NFC wallets are not worth their time.

At the same time, marketers are still plugging away with new advertising campaigns using NFC technology to deliver content. Is this anything other than a fad?

In this post I look at the uses of NFC, assess some recent campaigns, and ponder what the future holds. (Major hat tip to NFC World, where I found a bunch of the campaign info).


Q&A: Troy Norcross on Bluetooth marketing

Troy Norcross currently works as Senior Relationship Manager at Nokia, as well as running a blog which focuses on responsible marketing practices.

He has just written a paper on using Bluetooth for proximity marketing (here's a pdf teaser of the paper). We've been asking Troy about Bluetooth marketing best practice, and the issues surrounding it...