Posts tagged with Bluetooth Low Energy

wicker man 1973 Christopher lee

What are iBeacons and why they might change marketing?

As a relative newcomer to the digital marketing world, I've decided to write a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.

Here I’ll be answering the following questions: What are iBeacons? What are their practical applications? Are iBeacons better than similar existing technology?

All this in a tone of voice that has been described as both 'helpful' and 'not too rambling'.

Just a cursory glance around the internet and indeed our own blog, throws up a lot of phrases and acronyms surrounding the term iBeacons (NFC, BLE… iBeacons).

Let’s have a little wade through the jargon. Bear with me, I’ll try and do this as logically as possible.

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Personalised shopping

Providing a truly personalised in-store experience

We're well used to personalised digital experiences, but the adoption of Bluetooth Low Energy by the major smartphone manufacturers has the potential to bring personalisation to real world experiences.

This post examines how this will affect our in-store buying experiences.

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