Posts tagged with Boden

Five highly effective search marketing campaigns from The Digitals

Search marketing is a tried and trusted digital marketing channel, which is why Google can rely on making several billion dollars each quarter.

Both SEO and paid search can result in huge gains when done right, so it takes something special for a campaign to stand out from the crowd.

If you've been involved in a search marketing campaign that you think is worthy of an award, then enter it into The Digitals, Econsultancy's annual awards celebrating excellence and innovation in digital marketing.

To give you some inspiration here's a round up of five entries we received last year...

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Glam it up a gear

What’s the point of relationship marketing?

What have Ford Retail, Maersk and Boden all got in common? (Clue: it's got nothing to do with cars, shipping or clothes).

You might have seen that Ford Retail UK has just launched a range of nail varnishes based on the colours of their latest Ford Fiesta.

The colours themselves, which include Hot Magenta and Candy Blue, might not be to your taste, but if you work in social media, you’re probably already wondering why you didn't think of the idea first.

On the other hand, if you don’t work in social media, chances are you’re screwing up your eyes and mumbling: “why in heavenly tarnations would Ford Retail do such a thing?” And that’s before you’ve even seen the colours.

I imagine quite a few of Ford Retail's senior executives have also questioned exactly how green nail-varnish is supposed to convince people to buy a new car.

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Optimise paths to conversion, not channels

Forget last click, first click or even our own 'best click', one of our favorite clients, Boden, has been talking brilliantly about how, now they can see all their customers' paths to conversion,  their mission is to optimise these and not necessarily the individual channels that make them up.

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Boden: site review

Clothing retailer Boden recently relaunched its website, with a new look, and some new features, such as an 'outfit maker', and more product videos. 

I've been taking a closer look at the new site, as well as watching some other users trying to browse and select items from Boden... 

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