Posts tagged with Body Shop

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The Body Shop's iPhone app: a decent UX, but several flaws to fix

Here at Econsultancy we’ve written a lot about how multichannel retailers can use mobile apps to enhance the customer experience.

For example on Friday I reviewed House of Fraser’s new Android app, and I’ve previously reviewed B&Q’s mobile loyalty scheme.

Today I thought I’d point the spotlight on Body Shop, which updated its iPhone app in August but has yet to launch an Android version.

The app is marketed in-store and offers several multichannel tools, such as a store locator and barcode scanner.

So I borrowed my colleague’s iPhone and took Body Shop’s app for a spin...