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Posts tagged with Bollywood

Nissan uses Bollywood Facebook campaign to target young Indian consumers

Nissan has unveiled a five minute Bollywood film that was created after a Facebook campaign to find 20 co-stars from across India.

Fans could upload videos of themselves dancing or attend live auditions at various shopping malls to win a role alongside Bollywood star Ranbir Kapoor.

More than 2,300 fans entered the contest with the top 100 selected by a Facebook vote before Kapoor decided on the final 20.

Nissan used social for its latest campaign as it wanted to “engage a young audience in a previously untapped market”.

Since launching the audtion process in October it has clocked up more than 500,000 ‘likes’ to become the number one automotive brand on Facebook in India.