Posts tagged with Boohoo

Fast fashion: how to keep up with the new ecommerce trend

‘Fast fashion’ is here to stay, as British fashion etailer Boohoo.com’s recent announcement of a 35% jump in revenue in the first half of 2015 impressively demonstrates. 

The fast fashion model refers to fashion brands and retailers that successfully embrace the quickly changing tastes of their customers.

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Boohoo and ASOS top search rankings for women's fashion

Boohoo and ASOS stand out as the top performers in a report into search rankings among fashion retailers.

Search marketing agency Stickyeyes looked at how 20 online retailers ranked for a set of item specific and generic search terms.

Generic women’s clothing and fashion terms are highly competitive and are driven by a small number of variants.

For the purposes of this study, the analysis was based on the top ten terms, which include women’s clothing, women’s clothes, and ladies clothing. The results to not include informational sites, such as Wikipedia.

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