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Posts tagged with Books


Eight novels digital marketers will enjoy

There's no accounting for taste, but I often think it a bit of an anomaly that many of the world's incisive businessmen and women spend their spare time with their heads in books that look like they came from the self improvement aisle of an airport book shop.

I'm sure you know the business books I'm talking about - they have grandly ambiguous titles and include hyper-extended metaphors.

Perhaps these books are more useful than my blog posts, but I'd like to recommend some alternatives all the same.


Paperback vs. ebook: the staging ground for a generational battle

The recent Hachette and Amazon standoff got me thinking again about the e-reader. 

Of all the transformations of physical media to digital, I can’t think of one that has rumbled on and divided audiences like the paperback to ebook. 

Arguably not CD to MP3, maybe because people could still burn CDs from iTunes (the move to subscription music was more gradual) whereas people can’t print their ebooks on a whim. 

Arguably calls to SMS to messaging apps, DVDs to streaming, physical games to computer games, these were easy transitions.

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Can bookshops like Foyles benefit from digital in-store?

The legendary Foyles bookshop on Charing Cross Road in London recently shuffled along the street once more and re-opened with a bang.

It's an amazing store with clean lines and ordered stock, a world away from images of a rather cluttered 1930s Foyles such as this one.

I headed in to check out the in-store experience and to assess whether bookshops can benefit from digital in-store (leaving the e-book argument in the long grass).

Chiefly, I tested Foyles' free wi-fi, which features an inventory search and mapping tool.

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Harper Collins: from publisher to creative content business

Harper Collins and its business development team are a great example of how publishers are adapting to the business of content, not simply bound sheaves of pulped wood.

In an indicator of how service-based the UK economy has become, Harper Collins now sums up its business as following:

"We create bespoke content based on products and campaigns for our clients."

"We work with content, not just books, across print, digital, mobile and more."

"Our editorial expertise, content and creativity enable clients to communicate brand identity and values."

One of the areas of the publishing house where this is most evident is Harper Collins Children’s Books. I decided to find out more about its business model.


Sainsbury's buys stake in ebook retailer Anobii from HMV for £1

Fueled by the availability of affordable ereader and tablet devices, the market for ebooks is taking off far faster than many predicted just years ago.

So it's no surprise that more than a few big companies have been looking to get a piece of the ebook pie.


E-book sales giving publishers a reason to smile

Compared to the digital doldrums some traditional media companies, such as record labels, have found (and put) themselves in the past years, times look relatively good for book publishers.

At least that's the way it appears if you look at the January 2012 figures published by the Association of American Publishers (AAP), which includes data from over 1,000 book publishers.

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NBC News jumps into ebook publishing

NBC News is jumping on the ebook bandwagon with the launch of a publishing arm, NBC Publishing.

It's another indication that the ebook market is getting so big that media companies not traditionally involved in book publishing are deciding to become book publishers, or more accurately, ebook publishers.

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Monkeybars wants to reward fans for buying content online

Music is arguably one of the most popular things in the world (who doesn't listen to music), but it isn't exactly easy being a musician. That's particularly true for indie artists who don't have huge audiences and major record label backing.

The pains of the music industry, coupled with its overall sexiness as a business, have made the music space one of the most popular for startups.


Will book publishers follow in the footsteps of the RIAA?

In its effort to defend the record labels, musicians and the recording industry at large, the RIAA became perhaps one of the most disliked organizations in the world.

Yes, most people will agree that piracy is wrong and that laws protecting content creators and rights holders are sensible, but the RIAA's tactics in fighting piracy, which infamously included widely-publicized lawsuits against grandmothers (dead or alive), didn't win it many fans.


E-books now selling faster than dead trees: report

Stories about the decline of print publishing often focus on newspapers and magazines, but following new data released by the Association of American Publishers last week, we might soon be hearing more than more about the decline of print book publishing.

According to the Association, e-books sales recently achieved a notable milestone: they are now selling at a faster clip than hardcovers, trade paperbacks and mass market paperbacks individually.


Top 12 books every SEM needs to read

There’s no substitute for hands-on experience when it comes to online marketing but if you want to really rise above the competition, you’ll devote some time to reading insights from the experts.

I often tweet and share blog posts that have inspired or informed me, and now I want to highlight some of the books I think are most helpful and accessible.


The iPad's greatest success: inspiring stodgy old industries

The iPad hype is in full swing. Anybody who checks Techmeme on a daily basis, for instance, will be intimately familiar with the latest iPad news and rumors.

While initial analyst indications are that the iPad is going to rock and roll, it's still too early to say if it will truly live up to the hype long-term. But that doesn't mean it's too early to declare that it has done something remarkable because that it has. What has it done? Inspired stodgy old industries.

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