Posts tagged with Botnets

Just how sophisticated is click fraud? You may not want to know

Click fraud is a real problem for advertisers. Not many deny that. But just how big of a problem is it? If you listen to companies providing PPC advertising services, it's manageable. They've got things under control.

But a click fraud ring recently uncovered by click fraud monitoring firm Anchor Intelligence may lead you to believe otherwise. The size of this ring is remarkable: it employed over 1,000 people, 10,000 websites and 200,000 IP addresses. All told, Anchor Intelligence reports that it generated $3m worth of fraudulent clicks in a two week period of time before it was discovered.

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Is a major social network denial-of-service attack underway?

Twitter is down. LiveJournal has been down, although it appears to be back up. Facebook users are experiencing problems too. What's going on?

In Twitter's case, the culprit has been confirmed as a denial-of-service attack. A note on the Twitter status page states "we are defending against a denial-of-service attack". There is no word yet on the cause of the LiveJournal and Facebook issues that have been reported. Needless to say, the fact that three popular social networking services are all having a bad morning hints at the possibility that the most important parts of the social internets are under siege.

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Report: click fraud continues its march

Click fraud has always been an issue for advertisers using paid search, but for many, it has been considered a cost of doing business.

So long as campaigns are profitable, worrying about click fraud hasn't always seemed like a priority.

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