Posts tagged with Boxing Day

Five top tips for capturing the Boxing Day opportunity

During the festive period Boxing Day becomes the second hive of frenzied shopping activity as people look to grab as many bargains as they can in the post-Christmas sales.

Last year IBM reported that Boxing Day sales returned to their pre-Christmas peak.

Here's my five top tips for how you can get your ecommerce site ready for this next busy shopping period.

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10 interesting digital marketing stats we've seen this week

It's been a slow week for marketing stats, but even so here are some of the best we've seen.

Stats include Boxing Day ecommerce traffic, mobile sales and conversions from Affiliate Window, a record week for app downloads and sales data from John Lewis, Amazon and Next.

For more digital marketing stats, check out our Internet Statistics Compendium.

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Boxing Day was the busiest day ever for ecommerce in the UK: report

Christmas is traditionally a time when we meet up with our families to share gifts and overindulge on food and drink. 

But new data shows it’s also increasingly becoming a time to go online and indulge in some retail therapy.

Stats from Experian Hitwise show that Christmas 2012 was the busiest ever for online retailers in the UK, with consumers making 84m visits to retail websites on Christmas Eve and 107m visits on Christmas Day.

This is an increase of 86% and 71% respectively compared to 2011.

Amazon came out on top in the battle of the retailers, leapfrogging eBay to become the most visited ecommerce site on Christmas Day with more than 12% of all visits.

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