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Posts tagged with Brainstorming

Content marketing ideas: five key tools and one killer tip

Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support their business goals. But what is the right kind of content? 

The table is an overview of the key elements of content marketing, but it stops short of suggesting specific subject-orientated ideas relevant to your brand / audience.

That’s where James Welsh comes in. He has built a search / suggestion tool based around my table, and it works surprisingly well. I thought I’d introduce it, as well as a few other tried and tested content idea generators. They will help you brainstorm ideas.

So first, onto the tools (click on the screenshots to access them), but be sure to read the section underneath on advanced idea generation. Dan Shure’s post is a tremendous resource for those of you prepared to go the extra mile. The tip I have focused on should save you a lot of time. 

Maggot Brain

Six powerful domain name brainstorming tools worth bookmarking

Have you tried to dream up a brand name recently? It's harder than ever. Not only is there domain name availability to contend with, but you also need to bag the appropriate user profiles on the main social platforms.

I have been trying for some considerable time to brainstorm a domain name for a new side project, and having identified one I've had second thoughts (it contains the word 'freak' in the title, which might be perceived negatively by some people).

As such, I wanted to change it prior to the launch, and I've unearthed some new (at least to me) domain name tools that are proving rather useful. I thought I'd share them with you.


The 25 factors behind brilliant brand / domain names

Last night I calculated that I have spent somewhere in the region of three days brainstorming a domain name for a new web venture. It shouldn’t be this difficult, but it feels like it is something approaching rocket science!

There are two major reasons for this. 

Firstly, there is a scarcity of ‘good’ domain names that are available. This typically reduces all of your obvious / immediate options, and leads you into a world of pain.

Secondly, and even more importantly, the domain name is also the brand name (or should be) and as such there are plenty of other considerations to factor in. 

So what I’ve done, partly to restore some sanity to the situation (I’m still undecided on my final choices) is to create a checklist of factors that should be taken into account.