Posts tagged with Brand Activation

What is brand activation & why do you need it?

I’ll be honest: when I first heard the term ‘brand activation’ my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. 

But as I researched the term further I began to realise that it is actually quite an interesting topic, and that sometimes we actually just need a simple term with which to quickly and easily refer to things.  

In this post I’m going to go beyond the fluffy words and explore what brand activation is and how it could help your business. 

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ray-ban-brand-activation-campaign

Brand activation and its role in driving consumer engagement and awareness

Many popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company.

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