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Posts tagged with Brand Advocacy

How to create and manage brand advocates

While we may refer to them as brand advocates, those people who support a brand especially when it’s facing some kind of crisis, are really just passionate fans.

Fans who are willing and able to dedicate their own time to support a brand online, or in person.

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social media

Four tips to help boost brand advocacy on social media

Once of the choice sound bites from a recent marketing conference stated that the emergence of social media “has made customer service a spectator sport.”

This is good news for the voyeurs among us, but it is obviously a headache for brands struggling to maintain their reputation and deal with complaints across an ever-increasing number of marketing channels.

And while keeping customers happy is a big challenge in itself, turning them into brand advocates that want to sing your praises is another problem entirely.

A new report from Social@Ogilvy shows that 15% of all brand mentions on social are advocacy mentions where the person expressed some positive comments about the brand.

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