Posts tagged with Brand Awareness

Grabbing attention online: Three questions to kickstart your strategy

Understanding how to get attention is perhaps the most underrated business skill in the 21st century.

Before the digital age, meaningful attention for a brand, business or public figure could only be gained through those that controlled distribution, like news outlets, television stations and radio platforms.

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Talk like a human, for business’s sake

Let’s face it, it’s not too unusual to run into corporate communications that feel impersonal and distant from a customer’s point of view.

So, it's no coincidence that agencies use the word ‘humanising’ over and over again when providing advice on brand messaging. 

Putting aside any possible scepticism towards the seemingly volatile concept, humanising customer interactions must be the ultimate mission of any modern brand, which should empower its brave employees to shake off any robotic feel customers may perceive in their interactions with the company.

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Four influential brands and why they're so effective

Getting your brand right is one of the most difficult but potentially valuable parts of running a business. 

In this post I’m going to take a look at some of the most powerful brands in the UK to see what makes them so effective and memorable. 

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Can sales teams afford to miss the social amplification opportunity?

When employees share company’s news with all their connections, brands reach a much broader audience than what they’d otherwise do.

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Who understands the why of your company? A portrait of an employee advocacy champion

This is Simon Sinek during one of his inspiring TEDtalks, back in 2009: 

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The five types of content employees love to share on social media

To make the most of your employees' sharing habits, it is important to learn which type of content they love best.

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Is the strength of digital also its Achilles heel when attracting brands online?

We are lucky to be working in the digital industry as it provides the most targetable and measurable medium yet in terms of marketing.

With the ability to combine first and third party data, bring offline data into play and combine it with granular behavioural and audience data (such as pages visited, searches made, content viewed, and time spent on certain activities), very specific audience segments can be defined, built and reached.

If you want to build an audience of wealthy families who live in Scotland, are interested in curling and are currently reading regularly reviews on executive cars, as well as looking for quotes on car insurance for example, these people can be identified and targeted accordingly.

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