Posts tagged with Brand Campaigns

62% of marketers use programmatic for brand campaigns: report

Almost two-thirds of marketers (62%) are using programmatic advertising for brand campaigns as opposed to direct response, according to the findings from our new Programmatic Branding Report.

The results also show that, on average, 40% of programmatic spending goes towards branding campaigns, with marketers expecting a 37% increase in their programmatic ad spend by 2017.

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Three secrets of successful global social media brand campaigns

Scaling a successful social media brand campaign to reach (and be relevant to) millions of people across the world is no mean feat.

A truly international campaign will be relevant across different countries, cultures, languages and timezones. 

The campaign might have a great creative idea at its heart, but the structure, process, management and team behind the implementation of that idea are what will define its success.

Here are my top three things to consider when scaling a social media campaign:

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