Posts tagged with Brand Conversations

IM most meaningful for brand conversations: report

When it comes to influencing consumers, many brands are investing heavily on Facebook. The logic: consumers are on Facebook, and they're talking about us there, so we should be there too.

But according to Microsoft's Talking Brands survey, which looked at 4,500 conversations mentioning brands in the UK, Spain and France, one-to-one interaction tools like Hotmail and Messenger are more meaningful than one-to-many conversations on Facebook.

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