Posts tagged with Brand Hijacking

How should Shell respond to its 'social media oil spill'?

When disaster strikes, brands can quickly find themselves in the social media crosshairs. Just ask BP, which found itself under attack when a horrible oil spill caused a PR nightmare the likes of which only a crisis PR firm could enjoy.

But with consumers and activist groups becoming more sophisticated in their use of social media, brands are increasingly discovering that a social media crisis can strike at any time -- for good reason, or no reason at all.

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Hershey's to face Super Bowl "brand-jamming"

For many brands, the Super Bowl is a happy time. Millions of dollars are spent on ads during one of sporting's biggest events, giving companies the ability to reach millions upon millions of consumers. No effort is spared in trying to delight them, and when a company does, it can be a huge boon to a brand's profile.

But the Super Bowl may not be so happy for Hershey's this year if an activist group gets its way.

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